Sources

Conversions by channel over time, then per-channel and per-source detail with movement vs the prior period. AI search (Claude, ChatGPT, Perplexity), Google Business (UTM-tagged profile clicks), and Local Services Ads are surfaced as first-class channels. Click any channel or source row for a current-vs-prior breakdown.

Channel mix over time

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By channel

ChannelConv.ValueTrend vs prior
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By lead source

SourceConv.ValueTrend vs prior
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Channel breakdown by conversion type

Conversions per channel, split by how the lead converted. Each cell: count and share of that channel.

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