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Conversions
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Total Value
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Actionable Leads
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Avg Value
Conversions over time
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By lead source
By channel
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Channel breakdown by conversion type
Conversions per channel, split by how the lead converted. Each cell: count and share of that channel.
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Top landing pages
First page each lead arrived on (first-touch).
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Top campaigns
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Form completion
Started = began a form · Finished = submitted—
Started
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Finished
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Abandoned
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Completion rate
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Completion rate is a ceiling — a form submitted without a recorded start counts as both started and finished, so true completion may be slightly lower.