AI search (Claude, ChatGPT, Perplexity) is a first-class source.
Google Business = clicks from the Business Profile listing (UTM-tagged);
Local Services Ads = the Google Guaranteed pay-per-lead ads — both shown
separately from regular Organic and Paid.
By lead source
Source
Conversions
Value
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By channel
Channel
Conversions
Value
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By campaign
Campaign
Conversions
Value
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By landing page — leads by type per first-touch page