Privacy & Data Handling

When you interact with a site we track — submit a form, click a phone, email, or text link, or book a call — a small script records that a conversion happened and which marketing channel brought you there. This lets the business measure how many enquiries its marketing generates. Here's exactly what that involves.

What we store

• The type of action (e.g. form submission, phone click) and its time.
• Marketing attribution — the source, channel, and campaign tags that show which marketing earned the lead.
• The page you were on and the site that referred you.
• Your device type in broad terms only — e.g. mobile · iOS · Safari. No version numbers, no device model.

What we do not store

• No name, email address, or phone number. When you submit a form, those go to the business's own system (its website or CRM). Our tracking sees them only for a moment to confirm a real submission occurred, then discards them — they are never saved to our database.
• No IP address. Your IP is used only briefly, in memory, to prevent duplicate counts and abuse, then converted to a one-way hash. The raw IP is never stored or logged.
• No browser fingerprint, no cross-site tracking, no advertising profiles.
• We never sell your data.

How long we keep it

Conversion records are automatically deleted after 12 months. Each business can only ever see its own data.

Questions

For questions about this tracking or to request deletion, contact Deep River Digital or the business whose site you visited.